What if the PMF that shaped you and your company is now what’s keeping you from finding the next one?

Your company was built around a set of answers - what the market wants, what the product is, how to win. Those answers worked. You led it to be optimized around them for years - your pattern recognition, every instinct about the customer, the product, the competitive landscape, all trained on that regime.

You and your company were shaped by it - and the company still has to run. Board prep, quarterly targets, pipeline reviews, keeping the team aligned and executing. Everyone around you has a stake in the current model, and they need you focused on it.

The GenAI regime change is shifting the ground under everything you built - you’ve hired the AI expertise, brought in the advisors, run the task forces, had the peer conversations - and the metrics still aren’t responding the way they should.

No one else in the company holds all of it at once. You’re the one who has to put the whole thing back together - what you sell, how you deliver it, how you make money on it - and you’re already questioning whether your assumptions underneath all three hold in a regime that’s still taking shape.

How do you gain the perspective to find the new when you’re consumed running the old?

What I’m seeing with SaaS founders and CEOs navigating the GenAI transition — the ones who built something that worked, and are now in the gap between what they were fit for and what comes next.

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See how I’m making sense of the larger pattern: A lens drawn from Carlota Perez