what's next?

Slice and Dice Historical Data

… because we HAVE METRICS ON EVERYTHING and we are trying to IMPROVE THE BIGGEST OBSTACLE


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We need to learn more about a problem now.

Therefore:

Slice and dice historical data

We reviewed historical data and found that completion of three key features is strongly predictive of someone returning: browse our recipe catalog, save a recipe to a meal plan, view the grocery list

Further, we reviewed the historical data and determined that the biggest problem (of those three) was getting people to the grocery list

Tools

  • MySQL
  • Excel
  • Google Analytics
  • KissMetrics (retired)
  • KissInsights
  • MixPanel (retired)

improve on any obstacles in this area the same as we do with the end user experience

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with these metrics, you can FORMULATE A HYPOTHESIS…

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