… because we HAVE METRICS ON EVERYTHING and we are trying to IMPROVE THE BIGGEST OBSTACLE
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We need to learn more about a problem now.
Therefore:
Slice and dice historical data
We reviewed historical data and found that completion of three key features is strongly predictive of someone returning: browse our recipe catalog, save a recipe to a meal plan, view the grocery list
Further, we reviewed the historical data and determined that the biggest problem (of those three) was getting people to the grocery list
Tools
- MySQL
- Excel
- Google Analytics
- KissMetrics (retired)
- KissInsights
- MixPanel (retired)
improve on any obstacles in this area the same as we do with the end user experience
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with these metrics, you can FORMULATE A HYPOTHESIS…
Steve Sanderson 