I work with software company CEOs whose product-market fit isn’t coming together - whether they built something that worked and the ground shifted, or they’re trying to get to fit for the first time. I’ve navigated five technology shifts across 30 years. GenAI is the sixth, not the first.

Engineering, product, executive - three genuinely different disciplines, each in its full depth. Chief architect. VP Product. CPO. CPTO: both at once. CEO. Four exits. Multiple turnarounds. Across companies from scrappy early-stage to acquisition-ready.

Most advisors see one slice - technical, product, or business. Three disciplines in full depth makes it possible to hold all of them simultaneously, without losing resolution when the conversation moves between them.

Sometimes that’s as a thinking partner - privately, on your side of the table, no stake in the answer. Sometimes the situation calls for stepping inside and leading product or engineering directly. The common thread is product market fit: finding it, losing it, re-finding it.

Every engagement starts from the specific situation - what is true, what is snagged, what the real decision is. These tangles cut across levels and functions - strategy, product, operations, team - and through human and technical systems. The work goes wherever the tangle goes. No interest in selling you more help than you need.

If that’s where you are, I’m easy to find.

steve@stevesanderson.com · (512) 468-3024